Rebranding for Myeloma Australia

It's been 12 months in the making but I'm very pleased to announce that we have a new brand for Myeloma Australia. Many of you had commented to me how the old branding was starting to wear thin. A little outdated, somewhat old fashioned and not as optimistic as we need to be.

 

So, we got to work and with the help and support of many in the community and the probono support of agency, TBWA, we produced a whole new brand. More than just a logo, our new brand picks up all the things we know and love about the myeloma community and why we exist.  We landed on statements like; "To be a continuous source of action, education and support for Australian's fighting myeloma." This statement reinforced our purpose. 

 

Other work to define who we are centred on our personality as an organisation; driven by empathy, passion, being positive upbeat and knowledgeable. The process has been great. From now you'll see the colour and vibrancy in all that we do. We continue to be driven by the needs of our myeloma community. We are there for you and with you. 

 

The launch of the new brand has come just in time for Myeloma Action Month. During the month of March, we will be hosting a variety of events to raise community awareness of myeloma. These are My Greatest Walk Sunday 3rd March 2024 and My Greatest Call Long Lunch Wednesday 6th March 2024

 

National Myeloma Month Online Seminars
This year we will host two online seminars broadcast live from our website with presentations covering a variety of topics from information about new treatments from tips on living well with myeloma long-term.

 

These events will be held:

Monday 18/3/24 at 12pm - 2:30pm and Wednesday 28/3/24 at 12pm - 2:30pm

 

No registrations or logins required. The seminars can be viewed via our website and will be available on playback. We look forward to our community coming together during the month of March.

 

 

Kind regards

 

Chief Executive Officer